Minute Maid Pulpy Orange is orange juice with vitamin C and real orange pulp with a delicious and refreshing taste. Made from the best quality orange and processing it correctly, Minute Maid serves the taste and aroma of refreshing orange. With the vitamin C content, Minute Maid Pulpy Orange is not only refreshing, but also become a good choice to consume.
The history of Minute Maid starts in 1945, National Research Corporation (NRC) Boston, developed a method of concentrating orange juice into a powder for US Army during the war.
The war ended, and Florida Foods Corporation – a subsidiary of NRC, developed a product innovation in order to commercialize the product. A Boston Marketing firm came up with the name Minute Maid, implying the juice was quick and easy to prepare.
With a limited marketing budget, the product then sold door to door until the demand skyrocketed. A few years later, Florida Foods Corporation change the name to The Minute Maid Company. In 1960, Minute Maid was acquired by The Coca Cola Company.
Today, various products of Minute Maid have been sold in more than 100 countries. Minute Maid was introduced in Indonesia by the lauch of Minute Maid Pulpy Orange in 2008.
Minute Maid Pulpy Orange has booked its success in many countries like China and India before introduced in Indonesia.